Confidentiality Statement: All client identities and sensitive information have been generalized to protect our client's privacy. This case study is shared solely for informational purposes, with no disclosure of specific client details.
Overview
A long-standing halal butcher in Mississauga had built deep ties within its community but was struggling with modern challenges — including order coordination, stock inconsistencies, and limited customer access beyond in-store visits. With increasing demand for custom cuts, prepared items, and online convenience, the business was ready to evolve.
MOSAN partnered with the shop to bring structure, automation, and digital accessibility — without disrupting its traditional service model. In just a few weeks, the butcher transformed its ordering process, launched a local-friendly online storefront, and gained real-time visibility into its inventory and order volumes.
Challenges
- Manual Custom Order Management
Most custom orders were taken over the phone or in-store, leading to errors, missed details, and double-handling during peak hours. - No Digital Channel for Pre-Orders or Pickups
Customers had to visit or call to place orders, limiting convenience and reducing potential high-margin prep item sales. - Inventory Guesswork
Without digitized tracking, stock levels were monitored manually — often resulting in spoilage, missed restocks, or over-ordering of low-demand cuts.
Our Approach
Order Automation & Client Experience
- Introduced a web-based pre-ordering system tailored for halal-specific cuts and bundled products
- Integrated SMS and email confirmations for pickup times and special requests
- Built smart forms that allowed customers to specify weight, cut style, and packaging preferences digitally
Inventory & Operational Control
- Implemented a digital inventory tracker synced with incoming orders to improve forecast accuracy and reduce waste
- Added low-stock alerts and daily usage logging tools to empower staff with actionable data
- Created prep-based production logs to better align staff with daily demand patterns
Digital Presence & Upsell Strategy
- Designed a lightweight website showcasing weekly specials, high-margin items, and family pack bundles
- Added upsell logic on the order form (e.g. auto-suggest sauces, marinades, or freezer packs)
- Enabled mobile-friendly browsing for local customers looking to plan ahead or buy in bulk
Measurable Impact
Ongoing Partnership
MOSAN continues to assist the butcher shop with:
- Seasonal promotion launches and new product order flows
- Performance check-ins during high-traffic periods (e.g. Ramadan, Eid, long weekends)
- Ad hoc support for refining inventory logic and exploring delivery options as needed
Strategic Outlook
By bridging tradition with digital convenience, the butcher has reinforced its community presence while unlocking new profit centers. With flexible tools and better operational clarity, the business is now exploring wholesale partnerships and local delivery pilots for extended growth.
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